America's health officials celebrated the dairy industry's decision to phase out synthetic food dyes, attributed to the 'Make America Healthy Again' movement. By 2027, many ice cream brands will eliminate dyes like Yellow 5 and Red 40, but titanium dioxide remains in products, aiding in the appearance of colored foods. Major companies have not committed to removing it. Titanium dioxide is used as a base layer, contributing to the appearance of various food products, and continues to be common in many foods, despite the dye purge.
By the end of 2027, Hershey's birthday-cake ice cream won't have Yellow 5 or Red 40, nor will its 'blue moon' flavor have Blue 1.
Many companies, including Kraft Heinz and General Mills, don't mention titanium dioxide in their promises to replace similar dyes.
The chemical titanium dioxide is commonly used as a base layer to make brightly colored products pop.
The dairy industry agreed to phase out synthetic food dyes blamed for chronic health problems, particularly among children.
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