"The video opens with Kennedy and Kid, shirtless and flexing, in front of the taxidermied bear you were already sure existed in Kid Rock's home gym. A quick camera pan reveals that this bear is wearing a checkered fedora, suggesting that this bear was shot while on stage with its ska band, which hardly seems sporting. From there, a montage that includes an American flag,"
"A highlight reel shows Secretary Kennedy and American Bad Calves running through some basic exercises in the workout room, and then it's right to the sauna, where Kennedy keeps his jeans on and Rock does a set of push-ups so comically weak it awakens the sadistic gym teacher inside us all. Seriously: I want to bully him, and I own Liza With a Z on Blu-Ray."
Secretary of Health and Human Services Robert F. Kennedy, Jr. and musician Kid Rock appear together in a short video titled "Rock Out WORK OUT" promoting nutrition, exercise, and basic hygiene. The piece was filmed in Kid Rock's home gym and sauna and features his 1998 single "Bawitdaba." Visuals include a taxidermied bear in a checkered fedora, patriotic iconography, a shark, a fighter jet, a bald eagle, and an explosion. Scenes show Kennedy and Kid Rock exercising and using the sauna; Kid Rock performs weak push-ups and flips off the camera. The production pairs over-the-top imagery with awkward public-health messaging.
Read at Esquire
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