""There are four Northeast markets in the top 10," PwC partner Andrew Alperstein told Business Insider. "It's really a story around New York City and some of the back to office and back to living in the city that we've seen, and the accessibility of places like Brooklyn and Jersey City - which, for the millennial younger crowd, is a little bit more affordable, still proximate to New York City, and has a good amenity base.""
"Jersey City, New Jersey, experienced the largest positive jump among the top 10 markets, rising 17 spots from the previous year, capitalizing on its proximity to Manhattan. People returning to the office need places to eat, places to shop, and most importantly, places to live. Jersey City invested $177.4 million in the first half of 2025, and 65% of that investment volume went toward apartments, according to data from CBRE Research and MSCI."
PwC and the Urban Land Institute ranked markets for 2026 using a survey of more than 1,000 industry experts who rated investment and development prospects. Four Northeast markets landed in the top 10, reflecting renewed back-to-office and back-to-city living trends and strong access to amenities. Cities near Manhattan such as Jersey City and Brooklyn gained ranking momentum; Jersey City jumped 17 spots and recorded $177.4 million invested in the first half of 2025, with 65% directed to apartments. Markets with job diversity and affordable living remain strongest, while some Sun Belt metros cooled due to limited economic diversity.
Read at Business Insider
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