""We've actually found, in some cases, we've gone above what we needed to [and cut home prices too much in Florida]. So, in order to optimize those assets, we're now increasing [the] price," McGibney said."
""The good news for us is that [price cuts in Florida] worked, and now you're seeing the orders come back up [in Florida] as a result of that. It's also, as I mentioned earlier, one of the markets where we've seen the biggest decline in [housing] starts. So we've had some of our best results in cost reductions there, too. And now, as I'm calling, that is starting to stabilize-we've got that combination. I think we found that market [in Florida]. We've driven cost [in Florida] down, and now we're starting to take it back the other way,&q"
Florida was the epicenter of U.S. housing market weakness in 2025. KB Home implemented aggressive price cuts in Florida earlier in the year to revive demand. Third-quarter new-home sales in Florida rose compared with the second quarter after those adjustments. Some price reductions exceeded what was necessary, prompting selective price increases to optimize community performance. Housing starts in Florida have declined, reducing supply pressure and aiding stabilization. Cost reduction efforts in Florida improved results and enabled the company to adjust pricing and costs to capture the emerging recovery.
Read at Fast Company
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