CertifID rolls out autonomous mortgage payoff ordering solution

"Ordering a payoff is an incredibly cumbersome process. If you ask any title professional it is almost always one of their least favorite parts of their job they have to call or email or in some cases fax the lender and coordinate sending the funds, Adams said. The payoff ordering solution will work in conjunction with CertifID's PayoffProtect product, which launched in 2023 and is designed to help companies prevent mortgage payoff fraud."

"CertifID CEO Tyler Adams said this product rollout is part of his firm's mission to eliminate fraud risks and streamline the closing processes for both title professionals and consumers. The team still has to order the payoff and then they bring the details to us to verify, Adams said. We always wanted to build a solution that did the whole process for you, but it was really hard."

"These challenges led CertifID to work with Painless Payoffs and its co-founders Jeff Winkle, Neall Seth and Zach Hoopes. Running a title company, I saw firsthand how much time and frustration went into ordering Payoffs, Hoopes said. When no one solved it, we created Painless Payoffs to eliminate that pain point and give title companies back their time. Adams said CertifID is solidifying this relationship by acquiring Painless Payoffs and welcoming Winkle and Seth to the company to co-lead AI and automation enhancements at CertifID."

The solution enables title professionals to order mortgage payoffs with one click directly in the CertifID platform. A centralized dashboard tracks payoff progress in real time and can complete payoff orders in hours, reducing lender-related delays. The payoff ordering feature integrates with CertifID's PayoffProtect product, which is designed to prevent mortgage payoff fraud and serves as a last line of defense. CertifID acquired Painless Payoffs and added its co-founders to lead AI and automation enhancements, while a settlement-services CEO joins as an advisor to support implementation and industry relationships.

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