"The initiative also aims to address a growing trust gap, according to a FirstHome IQ press release. Messerli's research on millennial and Gen Z homebuyers found that only 20% trust their lender. FirstHome IQ says visible advocacy is a way for LOs to rebuild trust and distinguish themselves in their markets. When a loan officer shows their community they're not just originating loans but actively fighting for affordability and homeownership, it fundamentally changes the relationship, said Savage, who serves as First Home's chairman of board."
"As part of the collaboration, FirstHome IQ will deploy professional videographers and content creators at the conference to produce personalized content for each participating loan officer. This includes five video reels, Capitol Hill footage and speaking-to-camera segments, allowing attendees to leave with professional media assets. FirstHome IQ says that no prior advocacy or lobbying experience is required, and participants will receive full preparation, including talking points and advocacy training."
Industry leaders including Jeremy Forcier, Shayla Gifford and Dave Savage are lending support through networks and expertise to mobilize loan officers for advocacy. Local loan officers are framed as powerful advocates for housing affordability because they talk to borrowers daily and understand barriers to homeownership. The initiative aims to address a growing trust gap after research found only 20% of millennial and Gen Z homebuyers trust their lender. Visible advocacy and community engagement are promoted as ways to rebuild trust and distinguish loan officers. The collaboration provides professional media production, five video reels, advocacy training, talking points and full participant preparation. Separate industry partnerships are expanding advocacy, education and engagement opportunities.
Read at www.housingwire.com
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