"Bazan joins Groundfloor from her previous position as chief marketing and strategy officer for Upright (formerly known as Fund That Flip). She brings more than 12 years of experience driving growth for fintech and technology companies, having scaled organizations from $1 million to $100 million in revenue while leading initiatives that have supported more than $5 billion in real estate transactions."
"Donoghue now leads all aspects of the business, from borrower experience to growth strategy and servicing. During his 10 years at Groundfloor, he has built deep expertise in lending, operations and market risk, most recently serving as the company's vice president of market risk. Hurd, who spent more than 15 years in commercial lending, private banking and real estate finance, now oversees credit strategy, underwriting, servicing and asset management at Groundfloor."
"In the first half of 2025, Groundfloor Lending reportedly achieved 66% growth in origination volume, 28% growth in units and 49% growth in revenue compared to the same period in 2024, It set a new internal record for originations in June 2025, according to a company press release. After starting as a crowdfunding lending platform, Groundfloor has funded more than $1.8 billion in real estate investment loans in at least 45 states."
Donoghue leads borrower experience, growth strategy, and servicing after ten years at Groundfloor with deep expertise in lending, operations, and market risk, most recently serving as vice president of market risk. Bazan joined from Upright as chief marketing and strategy officer and brings more than 12 years of experience scaling fintech and technology companies from $1 million to $100 million in revenue and supporting over $5 billion in real estate transactions. Hurd brings more than 15 years in commercial lending, private banking, and real estate finance and now oversees credit strategy, underwriting, servicing, and asset management. Groundfloor Lending achieved significant year-over-year growth in H1 2025—66% in origination volume, 28% in units, and 49% in revenue—set a record for originations in June 2025, and has funded over $1.8 billion in real estate investment loans across at least 45 states.
Read at www.housingwire.com
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