From 2020 to 2024, eXp, Fathom Realty, and Compass have shown significant growth in market share. Conversely, firms like LeadingRE and RE/MAX have declined since 2015. Keller Williams is an exception, managing a 29.9% increase since then. Innovative models from newer firms, such as LTP Realty and SERHANT., are contributing to market share growth. Despite the rise of these newer entrants, they remain far behind legacy companies in total sides executed. The trend of established players losing market share to newer, innovative firms is expected to continue.
eXp (274.4%), Fathom Realty (194%) and Compass (188.9%) lead the way in growth in market share by sides between 2020 and 2024.
Newer companies with innovative models are growing, while legacy players still have the most market share. Keller Williams has grown its market share by 29.9% since 2015.
LTP Realty grew its sides by 175.2% between 2023 and 2024, tailoring compensation models to the career stage of the agent.
The growth in market share for newer companies is likely to continue as they implement unique strategies while legacy firms are still dominant.
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