A survey of over 1,000 recent and prospective homebuyers found that 73% conduct their own research during the homebuying process, yet 88% want a human involved and 45% expect agents to provide guidance from start to finish. Only 27% said technology's role would be beneficial, while most still relied on agents to bridge transactional gaps. Digital tools streamline exploring home options and assist with shopping complexity, but buyers seek trusted partners for large financial and emotional decisions. Successful agents must shift from listing providers to interpreters who flag early risks, simplify logistics, and connect the dots. Transparency remains elusive as listings and recommendation engines often omit important context such as flood map updates, disappearing pre-approvals, and future insurance cost increases.
Digital tools have streamlined the exploration of home options and help navigate the complexities of the shopping and buying experience, Amy Gromowksi, the head of data science at Cotality, said in a statement. But as you begin to seriously consider one of the largest financial and emotional transactions of your life, you need a trusted partner who is going to help you navigate the complexities. You're looking for someone who helps you understand with confidence, and that's not a machine not yet.
According to Cotality, in the future, the agents who succeed will be the ones connecting the dots for clients by doing things like flagging early risks and simplifying the complexity and logistical challenges of the buying process. True understanding remains elusive for buyers Interfaces promise ease. Algorithms anticipate preferences before they're made explicit. But transparency and true understanding remains elusive.
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