Inside eXp's strategy shift: Fewer agents, higher output
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Inside eXp's strategy shift: Fewer agents, higher output
"The more productive an agent is, the less likely they are to leave. In the U.S., the majority of departing agents continue to be our lowest producing cohort and agents in the highest producing cohorts are multiple times less likely to churn than our low producing agents."
"Despite the continued slow housing market conditions in 2025, eXp agents closed 440,163 transactions in 2025, up 1% year-over-year, for a total of $194.0 billion in sales volume, which represented a 5% annual increase. Productivity per person for the quarter and the year was up 5.3% annually."
"According to Pareja, agents on teams at eXp are 78% more productive than individual agents and 40% of the new agents to eXp in Q4 2025 were on teams. In total, in 2025, eXp added more than 25 prominent teams in the U.S. and Canada, representing over $5.5 billion in sales in 2024."
eXp Realty demonstrates strong retention and performance metrics, with the lowest-producing agents comprising the majority of departures while top performers show multiple times lower churn rates. Non-productive departing agents often leave the industry entirely. Despite challenging housing market conditions in 2025, eXp achieved 440,163 transactions totaling $194 billion in sales volume, representing 1% transaction growth and 5% sales volume increase year-over-year. Fourth quarter performance was particularly strong with 6% transaction growth and 8% sales volume increase. Productivity per person rose 5.3% annually. The company is strategically recruiting high-producing teams, which demonstrate 78% greater productivity than individual agents. In 2025, eXp added over 25 prominent teams representing $5.5 billion in 2024 sales, with 40% of new Q4 agents joining through teams. Infrastructure investments are planned to drive future margin improvements.
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