Zillow Premier Agent is an advanced marketing and advertising program launched in 2008 that connects real estate agents with potential buyers and sellers. The program delivers leads based on agents' chosen zip codes, enabling focused targeting of specific neighborhoods. Leads originate from Zillow users who have shown direct interest in buying or selling, making them typically high-intent. Zillow attracts about 227 million average monthly unique users, creating significant exposure and business opportunity for participating agents. Costs vary and the primary evaluation for agents is whether lead quality, conversion rates, and increased visibility justify the program's expenses.
As agents, Zillow is our best friend and worst enemy. Generally, it provides easy access to listings and gives our clients a glimpse of the market, but it can also be unrealistic with pricing, thereby giving false promises to home buyers and sellers. Either way, it is the go-to listing platform with about 227 million average monthly unique users, so having your smiling face on Zillow is a huge business opportunity.
This takes us to Zillow Premier Agent, the real estate agent-specific program created by Zillow to fuel agent pipelines with clients directly from listings on Zillow. As with other lead generation platforms, the biggest questions are: How does it work, and is the Zillow Premier Agent cost worth it for me? After extensive research and reaching out to a few real estate agent friends, like Tom Tomasian, a diehard Zillow Premier Agent throughout his career in Massachusetts and Florida,
At its core, Zillow Premier Agent connects agents with potential home buyers and sellers. The main goal is to enhance the visibility and reach of real estate agents. By signing up as a Zillow Premier Agent, agents receive leads directly from Zillow based on their target zip codes, allowing them to focus on specific markets or neighborhoods. These leads are typically high-intent, as they come from users who have shown a direct interest in buying or selling property.
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