Many rookie agents in real estate struggle due to a lack of foundational work, which leads to prioritizing flashy branding. A significant gap exists in the market for new, practical publishing offerings for rookie agents. Many new agents, despite their enthusiasm, face burnout because they lack access to vital tools early in their careers. Statistics suggest that approximately 85% of rookie agents exit the industry within 18 to 24 months, demonstrating a need for better support and resources in the industry.
Papasan stresses that many rookie agents stumble by skipping foundational work in favor of flashy branding and marketing.
Papasan explained that many new agents who enter the industry full of ambition, but without access to the right tools at the right time, quickly burn out.
About 85% of all new agents will be out of the industry within 18 to 24 months.
There hasn't really been a new traditionally published book in this category in close to 20 years.
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