"A strong online presence is the cornerstone of modern real estate marketing. It's where most prospective clients begin their home search and agent vetting process. Create a compelling digital footprint: Your digital footprint extends beyond a basic website. These sites are easy to share on social media and through QR codes, providing a professional and memorable brand for yourself. Leverage social media effectively: Social media platforms are invaluable tools for realtors."
"Explore alternative online platforms: While mainstream social media is essential, don't overlook other platforms. Local Facebook buy-and-sell groups, Facebook Marketplace, and Craigslist can extend your reach to tens of thousands of members. Regularly refreshing posts with clear headlines and professional photography can generate inquiries you might otherwise miss. Use Redfin Agent Tools: This Redfin platform gives our agents a self-service toolkit to quickly create custom, branded materials - from "Just Listed" postcards to animated social media posts - while"
Building a strong online presence is essential because most prospective clients start home searches and vet agents online. A compelling digital footprint goes beyond a basic website and includes shareable pages and QR codes to present a professional, memorable brand. Social media platforms like Instagram Reels, TikTok, and Facebook Live are effective for engaging, bite-sized property content; paid ads and consistent posting improve targeted reach. Alternative platforms such as local Facebook buy-and-sell groups, Facebook Marketplace, and Craigslist can generate additional inquiries when posts use clear headlines and professional photography. Redfin Agent Tools enable quick creation of custom, branded marketing materials.
Read at Redfin | Real Estate Tips for Home Buying, Selling & More
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