"It was never about agent count for us, he said. It was about impact and market share in the markets that we are in. It's impact on the community."
"That's been probably one of the keys to our success, especially with everything that's been going on, and the last three years being a very difficult time for real estate."
"Around 75% of Realtors don't make a full time living. So, these companies appeal to people who want to go to the lowest cost place to do their business."
"The company recently began rebranding from Iron Valley Real Estate to IVRE as it expands beyond Pennsylvania into markets like Florida and California."
The brokerage prioritizes community impact and market share over agent count. A low-overhead structure has been crucial for success, especially during challenging times in real estate. Many agents are attracted to the brokerage due to better financial splits and support compared to competitors. Independent brokerages are gaining market share, reflecting a trend towards low-cost business models. The company is rebranding to IVRE to expand into new markets, recognizing the need for flexibility in a changing industry landscape.
Read at www.housingwire.com
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