"I think when you look at all of the offerings, whether it's marketing or innovation or technology, really there's an economy of scale that we have at REMAX that no other franchiser or brand has. You can look at our partnership with Zillow or look at the opportunity that we have with Realtor.com or our recent partnership with Canva. We can provide that economy of scale and pass on the savings to our agents."
"I've been a real estate agent for 23 years, selling in the San Francisco Bay area, so I have an agent lens. The second perspective I have is I was a broker-owner. I created a brokerage, founded a company called Climb Real Estate in San Francisco that I sold to Anywhere in 2016. The third perspective is that I'm really focused on networks—obsessed with growing networks."
"I think we're at a really important inflection in real estate. I think that AI is speeding up productivity. Agent productivity is probably the lens in which we look at it and how we go back to our mission of helping agents save more time."
REMAX's Q4 2025 agent count reached 148,660, representing 1.4% year-over-year growth despite a 6.1% decline in U.S. agents and 1.4% drop in Canada, offset by 7.9% international expansion. New president Lim brings 23 years of real estate experience, broker-ownership background, and network leadership expertise. Lim identifies scale as REMAX's primary recruiting and retention advantage, highlighting partnerships with Zillow, Realtor.com, and Canva that provide cost savings unavailable to competitors. AI integration is central to the company's strategy, focusing on agent productivity and time savings through tools like Sky Studio and marketing innovations.
#remax-growth-strategy #real-estate-agent-retention #ai-and-productivity #international-expansion #technology-partnerships
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