"Sunnyvale has found the blueprint for creating a prosperous downtown. Officials have figured out how to balance retail, housing and offices in the city's core, even with an aggressive plan to build out nearly 1 million square feet of new office space in downtown. Sunnyvale is confident it will attract employers with its live, work and play downtown formula. District 2 Councilmember Alysa Cisneros, who represents downtown, said she heard concerns about the office space while it was being built,"
"A coalition of developers and investors known as Cityline is redeveloping the 36-acre site, which also includes hundreds of new apartments and more retail space. Heather Gerlach, founder of marketing firm MDR Consulting with Cityline, said the project has received attention from interested businesses, residents and tourists. Gerlach organizes community events hosted by Cityline, which she said captures the attention of prospective office tenants."
Sunnyvale balanced retail, housing and office development to create a live-work-play downtown while pursuing nearly 1 million square feet of new office space. The downtown office vacancy rate stands at 18%, lower than neighboring cities such as Santa Clara (21.9%) and Mountain View (30.5%). The 36-acre Sunnyvale Town Center is being redeveloped by a Cityline coalition into offices, hundreds of apartments and expanded retail. Cityline hosts community events that attract businesses, residents and tourists and help draw prospective office tenants. The mix of diverse building types and housing aims to sustain employment growth and downtown vibrancy.
Read at San Jose Spotlight
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