Marriott International's new 680-foot skyscraper in Boston, featuring 166 Ritz-Carlton residences, exemplifies the company's efforts to diversify its residential portfolio. With 300 branded residential projects across 17 brands, Marriott attracts customers desiring ownership tied to luxury lifestyles. 93 percent of Marriott residential owners are Bonvoy members, earning them various statuses and benefits. Purchases in Ritz-Carlton residences grant Platinum status and access to an owner recognition platform, Onvia, which provides exclusive perks and partnerships. Prices for residences start at $1.3 million.
"Customers love our brands, and they love this special lifestyle that they can buy into," says Dana Jacobsohn, chief development officer for U.S. luxury brands and global mixed-use at Marriott International.
New homeowners earn Bonvoy status depending on the brand their residence is tied to; Those purchasing a unit in The Ritz-Carlton Residences receive Platinum status.
Owners also tap into a new program called Onvia, an owner recognition platform that includes benefits such as preferred rates at Marriott-affiliated hotels worldwide.
Residence owners enjoy exclusive perks when booking a voyage on The Ritz-Carlton Yacht Collection, and access to a variety of exclusive partnerships, events, and activities.
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