"Founder and CEO Mike Chambers says he started Ridley after trying to sell his house earlier this year in a desirable Boulder, Colorado, neighborhood. Frustrated by the lack of agents offering what he considered fair rates, he documented the process of marketing the home himself in a series of viral Instagram videos under the handle @realtorshateme, regularly taking shots at the industry."
"Launched in July, the platform lets sellers pay a flat fee for access to an AI-guided checklist of steps and paperwork, pricing guidance, a listing page, yard sign, and distribution to Zillow. Through a partnership with Thumbtack, sellers can also book stagers or photographers, and Ridley connects users with lawyers, either at a $1,200 package rate or hourly. "We're trying to unbundle this commission model-this sort of traditional model-and give people the freedom"
Mike Chambers founded Ridley after selling his house and documenting the marketing process on Instagram. Ridley launched in July and enables sellers to pay a flat fee for an AI-guided checklist, paperwork support, pricing guidance, a listing page, yard sign, and Zillow distribution. The platform partners with Thumbtack for staging and photography and connects sellers with lawyers via a $1,200 package or hourly counsel. Ridley aims to unbundle the traditional 5–6% real estate commission so sellers can choose services. The company has logged over $150 million in listings and reports average commission savings of $25,000 per closed sale.
Read at Fast Company
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