In late 2023, a $42 million oceanfront estate on the Big Island of Hawaii changed ownership in a quiet, off-market transaction. This reflects a model perfected by Harold and Mandana Clarke over a decade, and it is influencing national real estate policy. The National Association of REALTORS formalized the Multiple Listing Options for Sellers policy, allowing sellers to delay public marketing of properties while informing MLS participants. This marks a departure from previous marketing norms, now acknowledging that not all transactions benefit from exposure, resembling the Clarkes' business model.
The National Association of REALTORS has adopted the Multiple Listing Options for Sellers policy, allowing home sellers to delay public marketing while still informing MLS participants.
The new policy introduces the concept of delayed marketing exempt listings, enabling sellers to opt out of immediate syndication to public platforms.
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