Zillow entered an agreement with Berkshire Hathaway HomeServices to provide U.S.-based BHHS network members access to Zillow Showcase, following a prior product partnership with HomeServices of America announced in April 2025. BHHS moved to offer Showcase after observing the value HomeServices agents gained. Showcase features room-by-room photo organization, prominent listing agent branding and interactive floor plans. Zillow reports that Showcase listings receive more views, saves and shares. Company statements note that agents use Showcase to win listings, increase buyer exposure and accelerate sales. Zillow first launched Showcase in June 2023.
Our agents have quickly embraced Zillow Showcase, and we expect many more to do the same after our parent company received such strong interest in a similar program, Vince Leisey, the president of Berkshire Hathaway HomeServices, said in a statement. We're making Showcase available to our domestic network members to ensure they have the best tools at their fingertips to grow their businesses and get results for their clients.
We've seen agents really lean into Showcase, because it helps them stand out, no matter what is happening in an agent's market, Bobbi Jo Price, the vice president of Agent Sales at Zillow, said in a statement. Agents have told us how Showcase delivers through every step of the listing life cycle, from winning a listing to getting it in front of more buyers and helping homes sell faster.
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