"Zillow Preview gives sellers and their agents a new choice: the ability to start marketing early while still reaching the broadest possible audience. This approach allows sellers to test pricing and gauge interest before the official go-live date."
"By making pre-market listings publicly visible to everyone, not just a select network, we are giving our sellers the broad exposure they need to attract potential buyers."
Zillow Preview enables listings to be publicly visible on Zillow and Trulia prior to MLS activation. This premarket period allows sellers to test pricing and gauge interest. Buyers can discover and share upcoming listings, connect with listing agents, and schedule tours. The program promotes broad exposure without requiring buyers to work with a specific brokerage. Zillow emphasizes that increased competition among buyers leads to better outcomes for sellers. The initiative aligns with the belief in an open, transparent market for real estate transactions.
Read at www.housingwire.com
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