""Tinder is on a mission to show the possibilities that can come from the app. While our competitors focused on outcomes, we saw that our audience didn't know what they wanted, but knew what they wanted to feel. That low-pressure but highly hopeful feeling of a crush. Because there's no better feeling than a crush and nothing leads to more real crushes every day than Tinder.""
""Gen Z is craving connection, but many haven't yet felt the magic of a real crush," added Stephanie Danzi, senior vice-president of global marketing at Tinder. "For a lot of young daters, Tinder is the first place they'll experience that rush - the thrill, the chaos, the possibility. With 'Crush Feelings,' we're reminding them that those sparks aren't just real, they're what make dating fun in the first place.""
Tinder launched the 'Crush Feelings' campaign to capture the whirlwind emotions of matching and first dates, from getting tongue-tied to melting into a puddle of feelings. The launch coincides with Tinder surpassing 100 billion matches and reporting nearly 16 billion Likes or Nopes sent weekly over the past year. Agency Mischief developed the campaign, with strategy lead Ed Gunn emphasizing a focus on feelings over outcomes and the low-pressure hopeful feeling of a crush. Campaign spots will air across social platforms and major streaming services, positioning Tinder as a place where Gen Z can feel the rush of a first crush.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]