The Finns Party suffered poor results in the recent elections, primarily due to a disconnect between their leadership's austerity measures and voter expectations. Columnist Sanna Ukkola suggests that leader Riikka Purra's decision to personify cuts as Finance Minister alienated many supporters, contrasting with former leader Timo Soini's choice to avoid direct association with government austerity by taking a different role. This strategic miscalculation reflects a shift in electoral support towards left-wing candidates, posing challenges for the party's future.
The results show that the Finns Party faced significant backlash due to their government's austerity measures, highlighting a disconnect between party leadership and voter priorities.
Riikka Purra's choices as Finance Minister to embody austerity measures directly led to disappointment among the party's supporters, impacting their electoral outcomes.
Ukkola suggests that Purra's desire to portray strength, akin to Margaret Thatcher, was a miscalculation that alienated core voters dissatisfied with cuts.
The situation contrasts with Timo Soini's choice of role in government, which shielded him from direct accountability for unpopular decisions.
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