Adidas Made an Ultralight Running Shoe Built to Break Records. When You Hand Someone the Box, 'They Think It's Empty'
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Adidas Made an Ultralight Running Shoe Built to Break Records. When You Hand Someone the Box, 'They Think It's Empty'
"The Adizero Adios Pro Evo 3 tips the scales at just 3.4 ounces for a men's size 9 - less than half the weight of an average running shoe and lighter than a newborn kitten."
"One study found that elite runners wearing shoes 3.5 ounces lighter could shave 57 seconds off marathon times."
"Nava says 100 grams was the last big barrier. The new shoe hits 97 grams, and getting lighter won't help performance much."
The Adizero Adios Pro Evo 3 by Adidas weighs only 3.4 ounces, significantly lighter than average running shoes. This weight reduction can improve marathon times by up to 57 seconds for elite runners. The shoe's design incorporates advanced materials and technology, reflecting a competitive trend among brands to minimize weight. Patrick Nava, Adidas running general manager, notes that the shoe's weight is a breakthrough, with future possibilities of even lighter models. The focus on weight is driven by performance benefits rather than aesthetics.
Read at Entrepreneur
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