Hollister has released its 2025 Pride collection, demonstrating its commitment to LGBTQ+ rights notwithstanding the Trump administration's anti-Diversity, Equity and Inclusion (DEI) policies. While many American companies have reduced their support for Pride Month due to political pressure, Hollister has maintained its partnership with GLSEN, a charity focused on creating safe educational environments for queer students. The brand will donate $400,000 to GLSEN this June and offers a gender-neutral 13-piece collection, continuing its tradition of advocacy and community support.
Despite escalating anti-LGBTQ+ sentiment under the Trump administration, Hollister's 2025 Pride collection highlights their unwavering support for the community and commitment to inclusivity.
In an environment where many brands have pulled back on supporting Pride, Hollister stands firm, partnering with GLSEN to help ensure a safe learning environment for queer students.
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