"Sniffies has managed to scale to 20 million messages sent daily without a traditional app. Users access the platform via web browser, allowing for anonymous participation."
Match Group announced a $100 million investment in Sniffies, a platform for queer men, while allowing founder Blake Gallagher to maintain leadership. Sniffies, launched in 2018, has three million monthly active users and sends 20 million messages daily without a traditional app. The investment includes an option for full acquisition, paralleling Match Group's strategy with Hinge. The company is winding down its Archer platform for queer men, indicating a focus on expanding its LGBTQ user base following the acquisition of Her last year.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]