Levi's has launched its 2025 Pride collection, "Meet You In The Park", amid a climate of anti-LGBTQ+ sentiment in the US. This diverse range includes apparel designed with LGBTQ+ liberation themes and aims to foster safe spaces for queer individuals. Their commitment is highlighted by an annual $100,000 donation to Outright International and strong support from their shareholders against those seeking to eliminate DEI initiatives. The collection features items adorned with significant symbols and messages, reinforcing Levi's dedication to diversity, authenticity, and community gathering.
The 2025 Pride collection empowers wearers to "express their authentic selves while honoring the collective strength found in communal spaces," Levi's stated.
The campaign, called "Meet You In The Park", highlights the importance of safe spaces for queer people, with designs inspired by classic LGBTQ+ liberation iconography.
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