As Pride Month begins, there's a perceived decrease in corporate sponsorship of LGBTQ+ events, attributed to a cooling climate for diversity, equity, and inclusion (DEI) efforts. However, Sarah Kate Ellis, CEO of GLAAD, contends that the situation is not as dire as reported. In a discussion about the future of corporate Pride sponsorship, Ellis expresses her belief that while companies are adapting their marketing approaches, many are still committed to supporting LGBTQ+ initiatives amidst external pressures, emphasizing the importance of strategic adaptation rather than retreat.
My take is that actually corporations aren't really shifting that much away. If you see the corporate pressures on them financially, I think that they have other, much bigger fish to fry.
This is a media story, not a real story, right? Everybody keeps wanting to talk about how corporations have pulled away when it hasn't been that dramatic.
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