The article highlights the growing consumer attention to the ethics of meat consumption, emphasizing animal welfare, sustainability, and health. It notes the confusing terminology often found on meat packaging, like 'farm-raised' and 'free-run', which can mislead consumers due to lack of regulation. While grocery chains have improved their offerings, much meat still originates from industrial systems with questionable practices. To help consumers make educated choices, it advises focusing on labels like 'grass-fed' and 'pasture-raised', supporting smaller producers, and making mindful decisions without striving for perfection.
As you browse the shelves for meat that complies with your own personal moral standards, "grass-fed" and "pasture-raised" are two of the most important labels to look for, per Samantha Howe.
Ethical meat purchasing is about making choices in accordance with your values when and where you can; it doesn't need to be about perfection or elitism.
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