"The endless shrimp promotion, originally a limited-time offer, became a permanent menu item in June 2023 but was later dropped due to its financial impact."
"Red Lobster CEO Damola Adamolekun stated, 'because I know how to do math,' referring to the financial losses incurred from the endless shrimp promotion."
"A spokesperson mentioned, 'Endless Shrimp has long been a Red Lobster guest favorite and one of our most popular promotions for 20 years,' indicating its significance."
"Prior to the news, speculation about the return of endless shrimp circulated on online forums, with users discussing potential details."
Red Lobster is reportedly contemplating the return of its iconic endless shrimp promotion, which was previously a permanent fixture but contributed to financial difficulties leading to bankruptcy. The promotion, priced at $20 for bottomless shrimp, cost the company $11 million annually. CEO Damola Adamolekun has been working on a comeback strategy since 2024. Although no official announcement has been made, a spokesperson acknowledged the popularity of endless shrimp and encouraged customer feedback, hinting at a possible return soon.
Read at Fast Company
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