"Move over, Sweetgreen: a new slop bowl is in town. Goop Kitchen, Gwyneth Paltrow 's ghost kitchen, started slinging salads and grain bowls in San Francisco last week. While it makes perfect sense that an A-list celebrity's health-centric takeout restaurant would cultivate a loyal following in wellness-obsessed Los Angeles, I wasn't sure if it would receive the same reception in the Bay Area."
"A white paper bag declaring "good, clean food is in the bag" was in my hands 45 minutes later. What is "clean" food, you ask? Per Goop Kitchen's website, it's a standard they've defined that applies to items on their menu labeled "GCC" (goop Certified Clean): "no refined sugars, processed foods, gluten, dairy, seed oils, corn, peanuts, or preservatives." I don't think loving cheese makes me unclean, and this sets off some seed oil fear-mongering alarm bells for me... but anyway, moving on."
Goop Kitchen launched a SoMa ghost kitchen and expanded to San Jose and Sunnyvale after a 2021 partnership with Mendocino Farms. The ghost kitchen offers salads and grain bowls through UberEats, DoorDash, and direct ordering, with direct orders being cheaper. Deliveries arrived in a white paper bag in about 45 minutes. Menu items labeled "GCC" (goop Certified Clean) exclude refined sugars, processed foods, gluten, dairy, seed oils, corn, peanuts, and preservatives. The Fall Blackened Salmon Bowl ($19.95) combined roasted seasonal vegetables, brown rice and quinoa, arugula and spinach, smoky salmon, and a thick herby aioli that improved an otherwise slightly dry fillet.
Read at SFGATE
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