The rise of 'stay-at-home sons' among Gen Z men is marked by a rebranding of traditional living situations. This group includes young professionals and college students living with their well-off parents, saving costs while pursuing their careers. Abdullah Abbasi, a 24-year-old, launched his clothing line 'Stay At Home Sons,' featuring aspirational messages and symbols of wealth. Their message is clear: living at home is not a failure but a choice, challenging the narrative that independence is the only path to success.
"We wanted to unapologetically own the fact that we're happy to stay at home. I have no problem living with my family, and I think there's no shame in that."
"The brand is designed to be aspirational, not tongue-in-cheek, with hashtags like #oldmoney, #richlife, and #wealth highlighting their lifestyle choices."
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