"BART is partnering with Uber Transit to fully integrate seamless end-to-end journey planning and payment all within the BART app. Riders will no longer need to use multiple apps to plan their BART trip and plan and pay for an Uber ride. Everything can be done without leaving the BART app, and the total trip time will be displayed, making things faster and easier for users."
"Uber Transit is focused nationwide on supporting transit agencies to provide low-cost paratransit trips and to solve first/last mile challenges. This new partnership addresses a key challenge within the Bay Area's transit network: providing reliable connections for people whose starting location or destination is too far to comfortably walk to a station or bus stop or is underserved by frequent bus or rail service."
"Uber has made clear that its future profits require replacing, not supporting, public transit. The company said exactly that in filings with the Securities and Exchange Commission when it first went public: 'Increasing Ridesharing penetration in existing markets. Our large addressable market opportunity means that with approximately 26 billion miles traveled on our platform in 2018, we have only reached a less than 1% penetration of miles traveled in trips under 30 miles in the 63 countries in which we operate.'"
BART management entered into a deal with Uber without first getting board approval to allow riders to book Uber rides through the BART app. The integration enables end-to-end journey planning and payment inside the BART app so riders do not need multiple apps, and places Uber rides at the top of the app above Muni and other public transit links. Management presented the agreement to the BART Board on Dec. 4 only as an information item. Uber positions the partnership as supporting paratransit and first/last mile connections, while company filings emphasize growing ridesharing penetration and platform miles.
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