Zillow is facing a lawsuit from Compass, which accuses it of retaliatory practices to maintain its market dominance through an exclusionary policy. Zillow defends its new listings policy as aligning with the National Association of Realtors' Clear Cooperation Policy to foster market transparency. With its innovative three-phase marketing plan, Compass enables sellers to market their homes privately before they hit the MLS, allowing for flexibility and strategic pricing. Although this approach has attracted criticism from rivals, data suggests it effectively leads to public listings after initial exclusives.
Zillow claims its new listings policy enforces the National Association of Realtors' Clear Cooperation Policy, aimed at ensuring market transparency amid competitive threats.
Compass's three-phase marketing challenge disrupts real estate norms, allowing sellers to test their properties privately before exposing them to the MLS.
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