Kershner began his career as a homebuilder and later returned to homebuilding in Florida after a family trip during the COVID pandemic. Florida’s openness and warm weather led him to move to Cape Coral in southwestern Florida. Clickinvest rebranded to Sunlife Homes in 2022, starting with build-to-rent and short-term rental projects, then shifting to a for-sale model with retail homes launched in 2024. Sunlife Homes builds in Cape Coral and entered Port Charlotte about 40 miles north. The company offers four entry-level models priced from $290,000 to $400,000 and also builds higher-end homes priced from the $500s to $800s or more, often on waterfront lots with pools. Buyers include locals and many people relocating from northern and midwestern states, with projects on scattered lots while maintaining production efficiencies.
"Building for investors is one thing, but building for homeowners is my passion, Kershner said."
"Sunlife Homes builds in Cape Coral, and recently entered Port Charlotte, located roughly 40 miles to the north. The core product line consists of four models aimed at the entry-level and more affordable segment, with homes available between $290,000 to $400,000. The company also delivers multiple higher-end homes a month, with prices ranging from the $500s up to the $800s or higher."
"As Kershner put it, this strategy building for a variety of buyer segments and price points diversifies and expands Sunlife Homes' reach to a larger addressable market. While some homes are sold to locals, a large share of the company's customers are people moving south from northern or midwestern states."
"For now, all of Sunlife Homes' projects are on scattered lots albeit with the efficiencies and product standardization of a high-volume production homebuilder, largely due to the local dynamics of the markets where they operate."
Read at www.housingwire.com
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