The article discusses the real estate industry's evolving stance on home listings, highlighting how Zillow's initial embrace of iBuying shifted to condemnation of off-MLS sales. As large brokers like Zillow moved to ensure control over lead flow from the MLS, they framed private listing networks as a public danger. Despite sellers' understanding of the risks associated with limited exposure, such listings are now demonized to cloak financial interests disguised as consumer safety. Acknowledging this change, eXp Realty has created clear disclosures for sellers, indicating an awareness of their choices, similar to consumers opting for targeted platforms like Depop over broader ones like eBay.
Zillow's shift from promoting direct sales to condemning off-MLS listings illustrates the industry's economic interests over consumer transparency.
Sellers understand off-MLS risks, but the industry's narrative shifted as control over lead flow became threatened by private listing networks.
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