"February delivered both. Super Bowl week brought spectacle to the Bay Area: a collision of culture, leadership, philanthropy, and football electricity. From the Super Bowl Experience floor to intimate gatherings of executives, chefs, artists, and changemakers, the NFL's biggest stage reminded us how vast the business and influence of sport has become."
"As the Winter Olympics opened, I found myself in San Ramon surrounded by 37 Olympians-medals in hand, stories still vivid-watching a new generation step onto the world stage. The energy was quieter, emotional, reflective. If Big Game week showcased sport's scale, the Olympics revealed its humanity."
"As Director of Sports Broadcast Talent Relations at Warner Bros. Discovery, Michele architected and negotiated the NHL on the TNT talent roster-a bold mix that drove ratings growth and earned a Sports Emmy nomination. She continues to elevate on-air voices while encouraging authenticity, redefining how NHL coverage looks and feels."
February showcased sport's dual nature through two major events. The Super Bowl brought spectacle, business, and cultural influence to the Bay Area, demonstrating sport's vast commercial reach and power. Simultaneously, the Winter Olympics revealed sport's emotional and human dimensions, with 37 Olympians sharing their stories and experiences. Oakland's Alysa Liu's gold medal victory connected both worlds, combining global achievement with hometown significance. The week also highlighted women reshaping sports business, including Michele Zarzaca, honored for her work as Director of Sports Broadcast Talent Relations at Warner Bros. Discovery, where she architected the NHL on TNT talent roster, driving ratings growth and earning Emmy recognition.
#sports-business-and-entertainment #women-in-sports-leadership #olympic-games #super-bowl #sports-media-and-broadcasting
Read at San Francisco Bay Times
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