Ted Lopez is the new executive director of Christmas in the Park in San Jose, a beloved holiday event. Formerly led by Debbie Degutis, Lopez aims to tackle fundraising challenges. His strategy includes leveraging his sales experience from various sports teams. Lopez envisions Christmas in the Park as an amusement park experience lasting 35 days, aiming to connect deeper with the 800,000 annual visitors. He plans to reintroduce the Blinky mascot and launch an online merchandise store to generate funds and enhance holiday spirit through themed nights and corporate involvement.
I need to save Christmas. That's the way I look at it, Lopez said.
Christmas in the Park is an amusement park that's open for 35 days, Lopez said.
His job is to keep the 800,000 people who walk through Plaza de Cesar Chavez for the display each year coming back and forming a deeper connection.
Every time someone buys a Blinky-branded dog bandanna or a Christmas in the Park hoodie dress, the nonprofit makes a little money and the meter measuring holiday spirit goes up a notch.
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