Steve Aoki performed at a San Jose block party ahead of a high-stakes soccer match between the local team and global superstar Lionel Messi. The event attracted 12,000-15,000 attendees, contributing significantly to the local economy. The San Jose Earthquakes and city officials leveraged Aokiâs celebrity to generate excitement and showcase the cityâs vibrant culture. Organizers also hinted at more major events to come over the following year, including major sports tournaments and concerts, emphasizing the cityâs position as a hub for world-renowned talent.
"Messi has the economic impact of Taylor Swift," spokesperson Zachary Waldren said. "He's one of the biggest soccer players in the world, and what we're trying to showcase is San Jose as a marketplace where that world-renowned talent can come and experience what San Jose has to offer."
An estimated 12,000-15,000 people came out to see Aoki at Tuesday's block party, including San Jose Mayor Matt Mahan, who was the recipient of a cake to the face. The energy was infectious as attendees connected through music and anticipation for the upcoming soccer game.
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