San Jose is embracing the experience economy by creating seven new entertainment zones aimed at revitalizing downtown. Key locations include San Pedro Street and St. John Street, which have benefited from increased pedestrian traffic. The proposed zones will streamline permits for live music and outdoor dining, promoting higher-profile events. Recent developments, including concerts that drew thousands, highlight the potential for economic growth and recovery in the area. This initiative was facilitated by legislation designed to activate public spaces through community-driven entertainment, as the city's downtown begins bouncing back post-pandemic.
This year alone, headline acts like Steve Aoki and Fisher brought over 25,000 people into downtown San Jose.
The creation of the entertainment zones was made possible by SB 969, a bill...that aimed to activate public spaces with entertainment and community-driven events.
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