"Those pesky glitches that occasionally interrupt your video calls may be more than just an annoyance they could undermine your success in everything from job interviews to sales pitches to court cases. That's because brief video freezes, lags, or audio echoes can create an unpleasant "uncanny" sensation that makes a viewer less likely to trust the person they're interacting with through a face-to-face video connection, according to a series of experiments published in Nature."
"The findings suggest that people with subpar internet access, like those in rural areas, may be getting dinged by the very technology that's been lauded as a way of ensuring that they have equal access to important services like medical care or job opportunities. "If they don't have access to good-quality internet, that's likely going to affect the likelihood of them getting a positive result," says Melanie Brucks, one of the study's authors at Columbia University."
Brief video freezes, lags, and audio echoes create an unpleasant "uncanny" sensation that lowers viewer trust and reduces perceived credibility. Controlled experiments measured responses to face-to-face video interactions and found that momentary technical disruptions undermined outcomes in contexts such as job interviews, sales pitches, and court proceedings. Viewers judged presenters less favorably after brief glitches even when content and competence were equivalent. People with subpar internet access, including many in rural areas, face a disadvantage in high-stakes virtual interactions. Teleconferencing quality can influence access to services like medical care, employment opportunities, and legal outcomes.
Read at www.npr.org
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