Luxury gyms are evolving into multifunctional 'third spaces' for families and younger generations, combining fitness, childcare, and social interaction. People like Alex Meyers leverage these gyms for both personal workouts and family activities, often substituting expensive outings with in-gym experiences. With memberships costing upwards of $200 monthly, many users prioritize gym visits to maximize their investment, engaging in workouts and socializing with fellow members while enjoying added amenities like childcare services and wellness facilities.
"On the weekends, you could go spend $100 going to the zoo or a museum or some other local kid attraction places. Instead, we go to our gym."
"With the higher price, I try to use the place as much as I can. I go there six to seven times a week, sometimes even a few times a day."
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