A recent study by Nectar highlights a growing trend where hybrid meat-veggie products, dubbed 'balanced proteins,' are being favored over traditional meats by omnivores. In a taste test, participants preferred some of these mixed products, with findings that challenge the notion of veggie unpopularity in America. Even though Americans generally consume insufficient vegetables, this study suggests that tasty alternatives could appeal to meat lovers, effectively addressing health, environmental, and ethical concerns surrounding meat consumption.
The blended products, called 'balanced proteins,' impressed omnivores in a blind taste test, even preferred by some over traditional meat options.
The irony is that a burger is a blended product, meaning combining vegetables with meat is not a revolutionary concept; it’s a natural evolution.
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