"In 2022, I was flipping burgers when the owner of the burger joint asked me what I missed most about the US. I moved to New Zealand in 2021, and what I missed most was Mexican food."
"I figured it couldn't be all that hard just buy ingredients, get a table, make a sign, and take a picture to tell people where I was."
"Once I reached 100 customers consistently, I knew I could afford to quit my job and start selling tacos three times a week."
"Even though I had been cooking a variety of tacos, I decided to put only three items on my menu: Coke, Birria tacos, and Birria ramen."
Sean Yarbrough moved to New Zealand in 2021 and missed Mexican food. After cooking tacos at his burger job, he was encouraged to start selling them. He launched Broke Boy Taco with minimal setup, gaining traction through social media. Initially cooking once every three weeks, customer numbers grew rapidly, allowing him to quit his job and sell tacos more frequently. He eventually took over a kitchen space, focusing on a simplified menu that included Birria tacos and ramen, which resonated with his customers.
Read at www.businessinsider.com
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