Shane Kessler's weekend shopping trip highlights the surging trend in Asian grocery purchases in the U.S., spurred by a heightened interest in products like Korean pastries and noodles. Sales of Asian groceries have surged, growing almost four times faster than overall grocery sales, driven by consumer demand. H Mart, the largest specialty grocer in America, has significantly expanded its presence, currently boasting around 100 stores across various states and generating $2 billion in sales. This growth reflects a cultural shift towards Asian cuisine and ingredients, tapping into the country's evolving culinary landscape.
Last year, sales of Asian groceries grew almost four times faster than overall grocery sales in the U.S., topping $55 billion.
Leading that boom in the U.S. is H Mart, which has expanded from 77 stores in 12 states to around 100 across 16 states.
H Mart has grown into the largest specialty grocer in America, generating $2 billion in annual sales.
The transformation from casual fan to hoarder of once-niche pantry items like soy sauce symbolizes a broader shift in America.
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