WesBurger'N' More, initially a pop-up burger venture started by Wes Rowe in 2012, will close on July 15 due to declining business exacerbated by the pandemic and rising ingredient costs. Rowe's commitment to high-quality in-house food preparation increased prices, prompting him to seek a new location after his current lease. Known for its distinct smashburger style, WesBurger gained popularity after Rowe's unexpected victory in a local burger competition. Rowe intends to maintain the core essence of his culinary vision while exploring fresh opportunities in the future.
Rowe reveals that business has declined since the pandemic, primarily due to rising costs combined with a commitment to using high-quality, in-house ingredients.
WesBurger started in 2012 as a dream for Rowe, who transformed it from a food photography gig into a successful pop-up burger brand after winning a local competition.
The owner maintains a strict burger aesthetic, emphasizing that adding lettuce or tomatoes would overwhelm the unique flavor of the smashburger creation.
Rowe's journey reflects a passion for culinary experimentation, driven by support from the local restaurant community, culminating in the successful establishment of WesBurger.
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