Dixon Trail, a new subdivision in Escondido, California, represents a significant shift towards wildfire resilience in home building. Developed by KB Home, it features specially designed structures with fire-resistant materials, double-paned windows, and strategic landscaping to deter fires. This initiative, unveiled amid increasing wildfire threats, aims to address growing buyer concerns about safety. The design adheres to latest standards from the Insurance Institute for Business & Home Safety while also serving as a marketing strategy to attract eco-conscious buyers. Their emphasis on fire resilience is increasingly relevant due to recent Southern California fire events.
"The design of each house and the layout of the entire subdivision with healthy buffers between each building and scant flammable vegetation meet standards set by the Insurance Institute for Business & Home Safety."
"Buyers want to feel safe in their homes and this is a really big plus for them," said Steve Ruffner, who oversees KB projects across the region.
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