"From January 18-20 the snowboarding industry once again descended upon hochfugen Austria for 3 days of product testing and hot lapping with colleagues, buyers and shop staff from around the globe as part of Shops 1st Try. For many attendees, this is the chance for shops to decide what products they want to buy for next winter. For brands, it's a chance to meet with the shop staff who are selling their products and hear their feedback from customers."
"A feedback loop that is absolutely vital to ensuring that you, the reader get the best product possible next winter. For us here at Whitelines Snowboard Mag, Shops 1st Try plays a vital part in our month long mission to test as many of next year's products as possible so that we can curate the Whitelines 100 list of the best gear for you next year."
From January 18-20 the snowboarding industry convened at Hochfugen, Austria, for three days of product testing and hot lapping under the Shops 1st Try program. Shops used the event to decide which products to buy for next winter, while brands gathered in-person feedback from shop staff about customer experiences. The feedback loop helped refine products and buying decisions. Whitelines Snowboard Mag used the event to test a broad range of next-year gear and to curate the Whitelines 100 list. Over 100 products were ridden during the event, with detailed reviews and sneak peeks of next season's boards planned.
Read at whitelines.com
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