"The 2024-25 season recorded 399 million skier visits, up 9.0% from the previous season. This record number is seven million higher than the previous best visitation, which was recorded in 2018-19."
"China has seen rapid growth and enthusiasm for snow sports since the 2022 Olympics. With now 26.1 million skier visits in the country during the 2024-25 season, China has established itself as one of the top ski countries in the world."
"A significant share of the growth in skier visits has been driven by two countries: China and the USA, which combined saw an increase of around 16 million skier visits compared to the pre-Covid 5-year average."
"The fascinating part about those two nations driving the lion's share of the increase in skier visits in recent years is that the key drivers are entirely different."
The 2024-25 ski season achieved a record 399 million skier visits, a 9.0% increase from the prior season. This surpasses the previous record of 392 million visits in 2018-19. The growth is attributed to enhanced snowmaking capabilities and significant contributions from China and the USA, which together added around 16 million visits compared to the pre-Covid average. China's ski industry has rapidly expanded since the 2022 Olympics, with 26.1 million visits and 748 operational ski resorts, including 66 indoor facilities.
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