The 2025-26 ski season ended slightly below the previous record, with skier visits only 2% lower than the prior winter. Compared with the five-year average, visits were up 13%. Early months saw poor snowfall from November to mid-December, and Christmas trading did not compensate for the shortfall. February improved to near the previous year’s levels, but the first half still created a deficit. Visitor numbers then surged from mid-March onward, rising 28% year-on-year due to late-season snowfall and an extended high-pressure weather period. April delivered the strongest results, with guest numbers up 23% year-on-year and 37% versus the five-year average, supported by stable conditions and extended operations.
"The 2025-26 season finish just 2% below the record-breaking previous winter. Measured against the five-year average, which includes a COVID winter, visits were up 13%. The industry is calling the season a success. "Overall, the industry looks back on the winter season with great satisfaction," Berno Stoffel, director of Seilbahnen Schweiz, stated in the press release. "The desire for the mountain is unbroken.""
"The season began badly. Poor snowfall between November and mid-December weighed heavily on early visitation, and Christmas trading failed to make up the shortfall. The natioanl "sports holiday" period in February eventually returned to near last year's levels, but the first half of the season left a deficit that looked difficult to recover."
"The turnaround came in the final stretch. From mid-March onward, visitor numbers surged 28% compared to the same period a year earlier, driven by late-season snowfall followed by an extended period of high-pressure weather. That recovery effectively absorbed the weak start."
"April was the standout month. Guest numbers rose 23% year-on-year and 37% against the five-year average, as stable conditions delivered firm morning snow, soft spring afternoons and what operators described as "almost early summer days" on the mountains. Many Swiss mountain railways extended their seasons and organised events through to the last snow, capitalising on demand that would previously have been considered outside the tradi"
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